Guides
The Smart Marketer’s Guide to Finding and Using Customer Insights | Bazaarvoice
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. Investigating what your customers are thinking is a tough nut to crack. Where do you suppose to start? Are polls still the only way to conduct customer research? What if nothing beneficial comes from it? Do you really …
Indicators
Customer Reviews is The Most Product Feature That Support Digital Shoppers in Online Purchasing Decisions, 2018 | Field Agent
85% of Canadian digital shoppers reported that the customer reviews/rating is the most important product detail page feature that improves their online purchase decisions, while 79% of Australian digital shoppers indicated that the product description is the most important product detail page feature that influences over their online purchasing decisions. 83% of UK digital shoppers assumed that customer reviews/rating …
Indicators
57% of Brand Loyalty Is Affected by the Retailer’s Ignorance of Negative Reviews in US, 2017 | NRF
63% of US shoppers said that they’ll write product reviews. Among those, 73% said that they were more likely to do so when they were satisfied. It means that highly satisfied customers are more likely to write reviews rather than when the experience was negative. But when consumers write negative reviews, more than half (57%) …