Tag: Customer experience

Introduction By 2024, 80% of technology products and services will be created not by traditional tech professionals, but by citizen developers using low-code/no-code tools (Gartner). Tools like WYSIWYG editors, visual coding suites, and AI are revolutionizing application development, and enterprise ecommerce is no exception. In the U.S., 80% of businesses already utilize low-code platforms. These …

Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …

Introduction The corporate landscape is experiencing a profound transformation fueled by digital advancements, notably the rapid integration of artificial intelligence (AI) into everyday operations. McKinsey projects that AI-driven productivity enhancements could yield annual economic gains ranging from $2.6 trillion to $4.4 trillion globally. Additionally, a recent Gartner study indicates that 81% of IT departments are …

Introduction In a competitive market, brands must do more than offer quality products or a sleek website. They need to establish genuine emotional connections with customers. This ebook delves into crafting a toolkit that blends technology and human interaction to enhance customer experiences. It explores leveraging conversational technology for empathetic communication and emphasizes the importance …

The Digital Experience Design Opportunity For CX Pros Advance CX By Accelerating Design Efficiency Digital experience design (XD) molds the interactions your company provides, extending beyond customer-facing aspects. It influences employee tools, impacting how efficiently customer issues are addressed. The ubiquity of XD makes it pivotal, leaving CX professionals uncertain about their role. Experience designers …

Journey maps are powerful artifacts that can catalyze your organization’s customer experience (CX) transformation. This guide will show you how to leverage existing journey maps to spur enthusiasm for and investment in CX. You’ll discover how journey maps can serve as a springboard to: • Prioritize CX projects that will have the greatest business impact. …

The Quest For Optimal Marketing Performance B2B marketing organizations serve as vital drivers of growth and customer retention. Realizing their full potential extends beyond establishing the right organizational structure; it involves cultivating a high-performance marketing ecosystem inclusive of capabilities, workflows, and the operational environment. In this concise guide, we delve into the components of exceptional …

CIOs and the tech team drive revenue growth by expanding and securing customer solutions, fostering product collaboration for new market entry, and enhancing growth through insights, automation, and algorithms. AI emerges as a pivotal technology in this growth strategy. CIOs play a crucial role in unifying technology strategies for marketing, sales, customer experience, digital, and …