Tag: Customer Experience Strategy

How to Use This Guide As you embark on your journey to adopt generative AI, it’s crucial to secure support for your investment, clearly define how you plan to leverage the technology and understand the associated risks and considerations for AI in general, as well as specific solutions. This guide provides essential insights to help …

Introduction Customer retention and loyalty have become crucial in 2021, as the pandemic has significantly impacted consumer demand across various industries. With people being more cautious about spending beyond essentials like groceries, retaining customers is critical, especially for businesses with recurring revenue models. Engaged customers not only spend more over time, but they also contribute …

Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …

Introduction: What is Customer Experience?  In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …

Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …

Introduction Customer expectations demand personalization, yet many organizations lag. McKinsey reports that 71% of consumers expect personalized interactions, driving 40% more revenue for fast-growing companies. To achieve true benefits, AI, data centralization, and real-time insights are essential for tailoring content and fostering genuine connections. However, only 20% of digital CX practitioners currently reap the rewards …

Introduction The corporate landscape is experiencing a profound transformation fueled by digital advancements, notably the rapid integration of artificial intelligence (AI) into everyday operations. McKinsey projects that AI-driven productivity enhancements could yield annual economic gains ranging from $2.6 trillion to $4.4 trillion globally. Additionally, a recent Gartner study indicates that 81% of IT departments are …

Pwdigitas is a full-scale digitalization partner to build and implement the digital transformation approach and integrated marketing strategy for the public sector, retail, SME’s, leisure, professional services, education, charities, health and fitness sectors. PWDigitas Scope of Services: Consulting Services End To End Digital Commerce   Customer Experience Management   Infrastructure & Cloud   Application Modernization …