Guides
CMI Market Guide: The Rise of Digital Brand Compliance | Fadel
Why This Market Guide: Key Findings In today’s marketing and brand management landscape, business leaders across industries are tasked with managing a rapidly expanding number of digital media assets. This responsibility has become increasingly complex as these assets need to be crafted and managed with a consistent, distinctive brand voice across a wide variety of …
Guides
The Gen AI Decision-Maker’s Guide for CX | Grammarly
How to Use This Guide As you embark on your journey to adopt generative AI, it’s crucial to secure support for your investment, clearly define how you plan to leverage the technology and understand the associated risks and considerations for AI in general, as well as specific solutions. This guide provides essential insights to help …
Researches
CUSTOMER ENGAGEMENT AND AI | Ascend2
CUSTOMER ENGAGEMENT & AI Through effective customer engagement, marketers can build brand awareness and trust, drive sales, and boost their bottom line. But how are marketers leveraging AI to engage with their customers and prospects? To explore this, Ascend2 and our Research Partners conducted the “Customer Engagement & AI” survey. We extend our thanks to …
Researches
Level up: Elevate your business with a platform strategy | Accenture
Leveraging a platform strategy to enhance business performance is not a novel idea. Companies like Amazon, LinkedIn, and Salesforce have long anchored their success on the value of connecting customers, suppliers, or peers. What is emerging now is the realization that even non-digitally native companies can reap the benefits of platform business models by delivering …
Guides
16 ways the biggest brands in the world retain customers | Aftership
Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …
Guides
Building the Ultimate Shopify Customer Experience | Aftership
Introduction: What is Customer Experience? In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …
Researches
How to ensure your content technology is solving, not creating, content problems | Brightspot
Executive Summary Content is the essence of digital experiences. Without it, customers encounter blank screens, empty technical documents, and missing product videos, leaving a void in place of digital engagement. As customer experience (CX) channels and touchpoints multiply, so must the content that guides customers through their journeys. To meet this growing demand, content leaders …
Guides
How CMS integrations power successful customer experiences for your business | Brightspot
Executive Summary Organizations and publishers today recognize that no two customers are the same whether operating in the B2B or B2C space, customer preferences, responses, and engagement levels can vary greatly. To cater to diverse customer needs, businesses must understand the complete customer journey and deliver impactful content tailored to different audiences. Achieving this requires …