Tag: Customer Engagement

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

Using Twitter for marketing has quickly become a great opportunity to share your business’s products, stories, and messages. It often invites customer participation, encourages sharing of experiences, generates followers and, ultimately, lead to authentic, two-way engagement. According to McKinsey, brands who encourage customers to engage on the platform see higher customer satisfaction rates, lower cost …

Business success is not something that happens by accident. Every business owner believes that their company will thrive but often this is not the case. You need much more than a good business idea to succeed particularly when you are operating in a competitive field, so what can you do about this? There are a …

Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …

The way that brands engage with customers is changing. The traditional engagement methods used in the past are no longer meet the needs of all the customers or brands. Effective customer engagement strategies will prolong the customer journey beyond a single purchase. It can work effectively to reduce churn rates and the more a customer …

“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).

17% of companies respondents said optimizing the customer experience is their biggest opportunities in 2016, while social marketing is the biggest opportunity for agencies. Creating compelling content for digital experiences comes at the same rank as the biggest opportunity in 2016 for both agencies and companies with a rate of 15%.