Tag: CRM Data

Marketing and advertising are becoming increasingly integrated, with a steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under Google and Facebook umbrellas to deliver their messages. There has been also …

The number of data sources available to inform digital advertising continues to grow. Each contributes to a single objective, targeting the right audience, with the right message, at the right time. Building a personal brand is useless unless you target the right audience. A target audience is a specific group of people with shared characteristics who are most likely to …

Any company wants to achieve higher revenue and faster growth must build good customer relationships. Good customer relationships need to be built through hard work and enabling technologies and tools. So, this is where CRM comes in. But What’s CRM? Customer Relationship Management (CRM) is a company-wide business strategy designed to improve revenues and profitability, …