Tag: CRM

Introduction Email has consistently proven to be one of the most reliable and high-ROI marketing channels. But in tough economic times, like a recession, does it maintain its stronghold? Will businesses and marketing leaders continue to harness its reach and effectiveness, or will budget cuts force a reevaluation? To find a well-rounded answer, we sought …

Did you know that only about 24% of chief marketing officers admit to having sufficient budget to execute their KPIs? Generally, small businesses spend between 7-8% of their total budget on marketing, while the huge ones go as high as 10%. (1) (2) Given the reality that your budget will almost always be minimal, you’ve …

Summary 1. Assess Your Current Sales Process Evaluating what’s working and what isn’t is essential for making significant improvements. To enhance your company’s sales performance, it’s crucial to outline your current strategies, examine your sales funnel, and how you guide customers through each stage. Identify key performance indicators (KPIs) to pinpoint areas that need attention. …

Anatomy of a Data Fall Federal privacy legislation is on the horizon, and third-party cookie deprecation is inevitable, even with Google’s delays. This shift means you need to adapt your campaign targeting and performance measurement strategies across channels now. Embrace first-party data to avoid putting your brand at a disadvantage. As the leader of Wpromote’s …

Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …

Customer Relationship Management (CRM) is one of the two most fundamental software platforms eCommerce businesses – ERP systems and CRM systems, which play a very critical role in the smooth operations and sustainable growth of any domain of business. Huge demand for consultants to deploy eCommerce CRM software and ERP customization properly has emerged in …

For businesses with lead generation teams, it is a priority to have a solid online phone system installed so as to ace today’s digital age. The benefits of an online phone system are spread across a huge spectrum, starting from managing and tracking leads, and improving communication with prospects to ultimately increasing sales. Many businesses …

Headquartered in Houston, Texas, Marketing Addiction Inc. delivers human-centric digital experiences that transform global enterprises. They leverage data and the potential of digital, as well as their deep expertise in global content and commerce website design to drive their client’s evolution. Marketing Addiction Inc. Scope of Services: Strategy UX design App development eCommerce Content marketing …