COVID-19 continues to spread all over the world and affecting economy and industries everywhere around the world. Marketers are faced with difficult and complex strategic choices. The COVID-19 recession has caused negative effects like a demand and supply shock, we can see that there are brands in many sectors with no product to advertise. This …
Since the outbreak of COVID-19, its impact on everything and the greatest global disruption we have seen in our lifetimes. Many things have changed starting with the lockdowns, travel bans and restrictions, besides the cancelation of conferences. When it comes to business, most businesses have been trying their best to get ready for the crisis …
Business goes through crisis times and it is a nightmare for any existing business. However, it is always better to have a pre-planned business crisis plan in case of anything. As dealing with any crisis does create a great disturbance to your business no matter what, therefore you have to effectively make a crisis management …
Crisis communication tends to be a big problem for all brands. Regardless of the crisis itself, the way brands respond to impossible situations has always been a struggle, with no clear recipe for success. Due to the COVID-19 pandemic, there is an impact on all industries, some business struggle, unlike other businesses that are flourishing! …
Ups and downs are a typical thing everyone and everything faces. You might be having your business and you are facing some difficulties. There are a lot of businesses that went through a crisis. The most important thing about facing crisis time is to know how to manage it and get through it. Thus, it’s …
There is a gap between board member perceptions of readiness and companies actually having a crisis plan was substantial. A recent survey by Deloitte 80% of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. What Is Crisis Management? To sum this up, simply, the crisis …
Social media provides tremendous potential for brand building. Global executives know it’s no longer a question of whether to socialize their brands but how best to accomplish it. They know also that the quality of their organizations’ online presence is an essential contributor to its overall reputation and success. Sysomos produced this tip sheet to …