Researches
Paid Media Benchmark Report, Q2 2019 | AdStage
Are you paying too much for a click on a Facebook ad? What’s a good conversion rate on LinkedIn? Do you get the most of your social media marketing campaigns? What are the best social media platforms for 2020? All these questions and more are top-of-mind for marketers tasked with generating leads in any industry. …
Case Study
Driving Store Visits Through YouTube for Business | Case Study
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing …
Case Study
Optimizing Cost Per Conversion | Skylab Studio Case Study
Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …