Tag: Conversion Rate

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is …

B2B marketers are facing challenges, the technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the needle to conversion still vexes many B2B marketers. Take a glance at the …

Zinio is an online newsstand, brings thousands upon thousands of magazines to the people who love them. By paying once for a magazine subscription or single issue, readers can view the content on whatever PC, Mac, tablet, or smartphone they prefer. The Problem: Due to a recent app redesign involving an inevitable server migration, many …

During the holiday season, marketers honed their online purchasing skills to boost sales and gain the most of their marketing efforts. Email marketing should be one of marketers’ go-to tactics and plan optimized email campaigns. It’s important to note that email marketing is up to par with landing pages. Marketers’ emails need to lead somewhere. …

Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because, over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible …

Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior. Here are some important factors to improve e-commerce sites conversion among Gen-Z: Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers …

Online reviews have transformed the way consumers make purchasing decisions. They are more than just a way to gather information for shoppers, but they have the power to dramatically influence the purchasing decisions. But the degree of these reviews influence depends on a number of factors, such as star ratings, the nature & number of …