Tag: Conversion Rate

In order of optimizing a marketing automation strategy, it is essential to track and measure the results of integrating a new system. Revenue generated and customers acquired are the most important metrics for measuring the benefits of marketing automation integration according to surveyed marketers. Marketing automation helps automatically route marketing-qualified leads based on a score …

73% of marketers and sales leaders said that a webinar is the best way to generate high-quality leads… After planning, promoting and executing your webinar, how do you take all that incredibly insightful data gathered during the webinar and convert it to sales? In this eBook, GoToWebinar guides you through every step of the webinar …

From choosing the right product to advertising techniques and inventory management—there’s a large number of factors to carefully consider when launching a new product on the e-commerce giant, Amazon. Amazon has a credit of making swift changes, and in 2017 they announced they will no longer permit free or discounted products in exchange for reviews. …

According to the Global Digital Report, 2019 launched by We Are Social and Hootsuite, there are 4.388 billion internet users worldwide. 3.484 billion are active social media users, with a growing trend of 9% year-on-year. This is why social media marketing has become a tremendous industry for marketers and businesses where it’s almost “impossible” not …

“Messaging Inspires Trust” says Facebook… Facebook Messenger ads are the perfect way to start conversations with leads about your business, build confidence in your brand, leverage the popularity and convenience of the app to generate more brand awareness and revenue. Today’s consumers expect a highly personalized experience when they interact with brands and delivering personalized …

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …

Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points  such as the product page, …

E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …