Content marketing was born in the 1990s, however, in the 2010s, content marketing’s potential as an organic, value-add marketing strategy was realized. The question is what is in store for the 2020s. The answer lies in this 2020 state of content marketing report, keep on reading. eCommerce Platforms: It is obvious that eCommerce is the …
Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …