Researches
The 2024 Content Benchmarks Report | Sprout Social
Social Media Moves Fast and Content is Constant Social media is evolving at a breakneck pace, with 38% of consumers planning to engage on even more networks in 2024, as noted in a Q4 2023 Sprout Pulse Survey. Whether generated by social teams, influencers, users, or AI, each post—and the choice of what not to …
Guides
Rise of AI: Get the Advantage in Marketing’s Next Big Leap Forward | WPROMOTE
Certainly, you’ve likely encountered the ongoing discussions surrounding the noteworthy launches, and sometimes less-than-perfect announcements, related to ChatGPT, Bing, and Bard. However, the impact of artificial intelligence (AI) in marketing surpasses the realm of chatbots. Currently, AI, often referred to as automation or machine learning, is deeply ingrained in various marketing aspects. If you’re engaging …
Researches
Content Management & Strategy Report, 2019 | CMI
A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually, the content is a website (or part of it) and the term commonly refers to web content management systems. …
Indicators
Channels That Will Be The Top Focus for Content Marketing Activities in 2019
Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …
Indicators
The Top Goals of Producing Content for B2B Organizations, 2019
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent public relations piece of content. If that’s all content marketing is for a B2B organization, they’d be better off investing that time into some other marketing channel. Effective B2B content marketing operates off …
Indicators
Top B2B Organizations Goals of Producing Content, 2019
Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …
Indicators
How Manufacturing Marketers Changed Their Use of Content Types/Formats in 2019
Reaching targeted audiences starts with identifying clear goals. Without objectives marketers not be able to measure their success, and will not be able to refine their manufacturing marketing strategy as it evolves. Content marketing is one of the best tactics used by marketers in-order of targeting and grabbing their targeted audience attention. Each content type …
Researches
The Invisible Key to Content Success, 2018 | SEMrush & CMI
Everything in today’s business world begins with a content strategy which means the development, planning, creation, delivery and management of content. The process of strategic content includes the main four stages (planning & ideation, creation & optimization, distribution, and performance tracking & audit). Find out the main insights from over 1,880 content practitioner personas across …