Tag: Content Personalization

CUSTOMER ENGAGEMENT & AI Through effective customer engagement, marketers can build brand awareness and trust, drive sales, and boost their bottom line. But how are marketers leveraging AI to engage with their customers and prospects? To explore this, Ascend2 and our Research Partners conducted the “Customer Engagement & AI” survey. We extend our thanks to …

Conversely, those mastering personalization see a 40% revenue boost. Yet, numerous organizations struggle with ineffective personalization despite 85% believing they deliver tailored experiences, reveals Twilio research. Discover the essence of personalization, debunk myths, and gain strategies to surpass customer expectations, fostering enduring loyalty in this paper. What is personalization? Personalization entails delivering tailored customer experiences …

A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually, the content is a website (or part of it) and the term commonly refers to web content management systems. …

Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …

Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …

Computerized personalization is applied to customer relationship management, electronic commerce, and information portal services. In order to reach the desired audience and engage with them, brands have to meet them on their terms. The process of segmentation goes some way in differentiating an audience by demographics, behavior or attitude. Essentially, there is no more ‘one …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …