Indicators
The Most Important Metrics Used for Measuring Content Marketing Engagement, 2019
Before beginning any type of content marketing programs, it’s crucial to have a deep understanding of the individuals with whom you want to engage. What are their interests and needs? What do they want when it comes to your industry?. Content marketing works, but engagement can be challenging in the crowded digital space. This means …
Guides
The Secret Brain Science of Content Optimization | Meltwater & The Social Intelligence Lab
There’s a whole lot of social data out there and, unfortunately, too much data can lead to too few insights. The irony is the more data fields collected, the less they overlap, creating “holes” in the data. Have you ever thought about how people express themselves online? It’s a big unstructured, noisy mess. For online …