Researches
CONTENT MARKETING CAREER & SALARY 2024 OUTLOOK | Content Marketing Institute
The AI Tidal Wave The progression of generative AI is creating significant changes and challenges within the industry, potentially influencing everything from salary structures to areas of expertise and the duration of careers. Marketers are actively seeking additional skills to remain pertinent. Rapid developments in generative AI are reshaping the daily responsibilities of marketers and …
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Content Marketing Funnel Insights: 95% of Marketers Create TOFU Content
What is content marketing funnel? it is a system that helps a brand to attract potential clients besides guiding them through their journey from the first interaction to conversion to a paying customer. There are 3 main stages of the funnel which are defined by marketing experts: TOFU (top of the funnel) attracts attention, MOFU …
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Documented Technology Content Marketing Strategies Benefits, 2019
Documented content marketing strategy is a goal-orientated process that assists with the overall marketing efforts. The purpose of a documented content marketing strategy is to provide direction towards an outcome. It’s quick and simple to find information about the importance of a documented strategy, but there never seems to be enough that motivates the organizations to implement …
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Better Insights Into How Content Marketing is Performing is the Main Benefit of Using Content Marketing Technologies by Agency Marketers With a Rate of 77%, 2019
Content marketing simplifies the overwhelming process of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. Plan, craft, and communicate messages to prospects and customers to spark relevant conversations that lead to conversions. Some of the content marketing technologies tools now are using artificial intelligence to customize an …
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Benefits of Using Content Marketing Technologies by Manufacturing Marketers, 2019
Digital and content marketing have taken manufacturing companies to another level, content is a powerful tool of attracting manufacturing leads then converting them into customers. Without tracking the right metrics and testing a variety of channels, manufacturing marketers may be leaving leads on the table. Usage of content marketing technologies can support manufacturing marketers in …
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Benefits Of Using Content Marketing Technologies By North American B2B Marketers 2019
Marketers are capable of creating personalized contents that are relevant to each and every consumer with the support of digital technologies. Consumers enjoy the privilege to individualize their experience and then share it with the communities they belong to regardless of geographical locations because people all around the world are connected on the internet. The …
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Social Media Publishing/analytics is The Most Used Technology by B2C Marketers in Managing Their Content Marketing Efforts With a Rate of 85% in 2019
Content marketing is a powerful marketing tactic in the digital, fast moving, information-driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. Most customers are tuned in and connected to the digital world all day because they are able to access the internet using their …
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76% of Organizations Are Using E-Mail Marketing to Manage Their Content Marketing Efforts, 2017 | CMI & ICC
Email marketing technology ranked as the first content marketing techniques used to manage the content marketing efforts with a rate of 76%, while 42% are using marketing automation software. The content management system (CMS) comes next with a rate of 57% as the second used technology in managing the content marketing goals, compared to the content collaboration/workflow …