Tag: Content Marketing Success

Content marketing specialists are constantly looking for new channels to broadcast services and products to potential customers. New ways to introduce businesses appear every now and then. Visuals and stories told by brands are becoming more sophisticated and thought-provoking. It’s not enough to be genuine and customer-oriented anymore, to stand out, marketing teams have to …

Before getting through this content marketing workbook, what is content marketing? In a nutshell, content marketing is the art of communicating with your prospects and customers without having to sell to them. Content has the very important job of pulling people from one stage of the inbound methodology to another. Without further ado, let’s go …

On Nov. 5th, Seismic, the San Diego-based software company, completed another acquisition. Seismic acquires Percolate, a New York-based content marketing platform. The acquisition will build out Seismic’s sales enablement platform by giving marketers oversight on how their content affects potential buyers. Some of Percolate’s current customers include DHL, Electronic Arts and DocuSign. Seismic’s customers include …

Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …

Content marketing is creating content that delivers what users want to read, learn about, watch or experience. From the perspective of business, content is important information presented on a website, in an application or by means of other available channels of digital presentation, which have the mission of communicating. All technology tools available are worthless …

Content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Content marketing, on the other hand, provides answers to questions that online searchers are looking for among products or services. It provides …

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …

Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences …