Tag: Content Marketing Strategies

A recent study conducted by CMI revealed that approximately 90% of successful B2B content marketers identify as being very committed to content marketing, compared to only 27% of their less-successful peers. That’s put us towards the fact that the line between marketing and content marketing has blurred over the past few years. Content marketing has …

Whatever kind of business you work in, great content is at the cornerstone of your marketing strategy. Content designed to educate your target market can be helpful to prospective customers well before they are ready to buy. It can build trust by acting as an advisor. Great content can also be used as a “carrot” …

Content Marketing Institute has produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about 300 B2C marketers to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2C Content Marketing 2019: 57% of B2C marketers surveyed expect their …

Search for customer expectation, behavior and quality, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment. Take a glance at the most …

A new survey conducted by Greentarget and Zeughauser Group to discover the information consumption attitudes, behaviors and tendencies of in-house counsel in the United States. The results showed that the C-suite rely heavily on traditional media and email notifications in their daily content habits, and are most attracted to content that delivers insights and information …

Using content marketing in manufacturing organizations in North America is booming year over year, with 86% of this kind of organizations already use content marketing. 46% of them still in the young/first steps of content marketing maturity, while 30% are in the adolescent phase, and 22% are in the mature/sophisticated phase. Read more and gain …

Content marketing is more than building, distributing and sharing content in order to engage with audiences, generate leads, improve branding, and other marketing goals that content marketing can afford. It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits into a broader integrated marketing strategy and it needs …

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …