Guides
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer | Content Marketing Institute
Why does a documented content marketing strategy matter? The vast majority of content marketers operate without a documented content marketing strategy. However, research from Content Marketing Institute/MarketingProfs indicates that having such a strategy can yield significant benefits. Marketers with a documented content strategy tend to perceive themselves as more effective in their content marketing efforts, …
Guides
Launch Your Own Content Marketing Program: Why, Who, & How | Content Marketing Institute
Introduction WHY LAUNCH A CONTENT MARKETING PROGRAM? Content marketing, along with content-driven experiences, has emerged as a potent tool for marketers to add value to businesses. However, many marketers lag in establishing a cohesive vision and processes for crafting such experiences, treating content as a side project rather than an integrated organizational process. CONTENT-DRIVEN MARKETING …
Guides
Content Marketing Writing Secrets: Better, Stronger, Faster | Content Marketing Institute
Becoming adept at content marketing writing is a journey of refinement, not an instant fix. While there’s no magic formula or technology to effortlessly transform drafts into captivating content, continual improvement is achievable. This guide, compiled by seasoned marketers, offers systems, exercises, and insights to enhance your storytelling, streamline creativity, and amplify the impact of …
Guides
35 Examples of Brands That Are Winning With Content | Content Marketing Institute
Every business possesses its unique goals, values, assets, and circumstances. Nonetheless, we can glean insights from marketers who have ingeniously tackled business challenges through content. The 35 examples in this e-book showcase content marketing‘s boundless potential. Spanning B2B and B2C realms, these projects feature diverse content types and tactics across various platforms and channels, catering …
Guides
A guide to scaling your multilingual brand: Powered by AI, automation and smart localization workflows | Core Media
B2B online sales are experiencing significant growth, with a global value of $7,907.07 billion in 2022. McKinsey reports that B2B customers utilize over nine channels in their buying journeys, leading to comfortable online transactions exceeding $500,000. This digital trend emphasizes the need for brands to expand globally, prioritizing effective communication and trust-building through culturally sensitive …
Researches
CONTENT MARKETING CAREER & SALARY 2024 OUTLOOK | Content Marketing Institute
The AI Tidal Wave The progression of generative AI is creating significant changes and challenges within the industry, potentially influencing everything from salary structures to areas of expertise and the duration of careers. Marketers are actively seeking additional skills to remain pertinent. Rapid developments in generative AI are reshaping the daily responsibilities of marketers and …
Articles
Gain Higher Page Rank using Efficient Link Building with a Content Marketing Strategy
Having the best links directing traffic to your content is hands down among the two top criteria Google considers in its search algorithm. Put another way, you receive a marketing boost your content needs to get more eyeballs on it after you integrate outreach link building. The idea is to naturally provide more quality information …
Articles
Using Twitter for Content Marketing Campaigns | Things to Know:
Content marketing specialists are constantly looking for new channels to broadcast services and products to potential customers. New ways to introduce businesses appear every now and then. Visuals and stories told by brands are becoming more sophisticated and thought-provoking. It’s not enough to be genuine and customer-oriented anymore, to stand out, marketing teams have to …