Tag: Content Marketing Purposes

86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing. Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …