Tag: Content Marketing Engagement

WHY IS CONTENT MARKETING IMPORTANT? Content is the cornerstone of your lead generation strategy. According to the Content Marketing Institute, content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the goal of driving profitable customer action.” Consider content as …

In a world filled with distractions, as a content marketer, you have very interesting and hard work to do. As a content marketer, you’ll be entrenched in the battle for likes, clicks, views, downloads, dollars, and leads. So, you must know how hard it is out there, as you’re not only fighting against your competitors …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Content marketing, on the other hand, provides answers to questions that online searchers are looking for among products or services. It provides …

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …