Tag: Content Marketing Efforts

WHY IS CONTENT MARKETING IMPORTANT? Content is the cornerstone of your lead generation strategy. According to the Content Marketing Institute, content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the goal of driving profitable customer action.” Consider content as …

Why does a documented content marketing strategy matter? The vast majority of content marketers operate without a documented content marketing strategy. However, research from Content Marketing Institute/MarketingProfs indicates that having such a strategy can yield significant benefits. Marketers with a documented content strategy tend to perceive themselves as more effective in their content marketing efforts, …

Managing content and digital assets is a primary concern for organizations going through a digital transformation. Effective content management nowadays is central to businesses strategies. The digital content is everywhere. The smart content management strategy is absolutely necessary for all organizations, small or big, not only to manage the huge volume of your data efficiently …

The content strategy is the analysis, creation, publication, and maintenance of useful, appropriate, and current content, developed to meet one or more established goals. While the word “content” is often used today to refer to information developed specifically for a website, it really can apply to any text and supporting graphics created for distribution across …

Social media users are spending more and more time on social media platforms and more and more people join social media every day. Therefore, these platforms are becoming essential communication methods that businesses should be taking advantage of it. Therefore, the importance of content is increasingly acknowledged, this is because of its benefits which are …

Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …