Tag: Content Marketing Challenges

WHY IS CONTENT MARKETING IMPORTANT? Content is the cornerstone of your lead generation strategy. According to the Content Marketing Institute, content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the goal of driving profitable customer action.” Consider content as …

Introduction  WHY LAUNCH A CONTENT MARKETING PROGRAM? Content marketing, along with content-driven experiences, has emerged as a potent tool for marketers to add value to businesses. However, many marketers lag in establishing a cohesive vision and processes for crafting such experiences, treating content as a side project rather than an integrated organizational process. CONTENT-DRIVEN MARKETING …

Do you ever find yourself needing help to come up with new ideas for your marketing efforts? You’re not alone. Content marketing aims to increase website traffic, which can then be converted into paying consumers. Numerous website owners can attest to its efficacy. There is a catch, though. Content marketing can be very laborious. As …

DMAT is a  digital marketing agency in Toronto, provides superior digital marketing services to clients in and around the GTA area. They pride themselves to be one of the best organizations with expertise in SEO, SEM, and Social media marketing for your business. They follow a proven six steps digital marketing process that will help …

A data-driven approach to content marketing is not easy and faces some challenges such as: Gathering data as it takes a lot of time. Big data is hard to prioritize and analyze. Data is usually scattered over different tools, documents, and reports, and this prevents you from seeing the full picture. This data-driven content marketing …

Managing content and digital assets is a primary concern for organizations going through a digital transformation. Effective content management nowadays is central to businesses strategies. The digital content is everywhere. The smart content management strategy is absolutely necessary for all organizations, small or big, not only to manage the huge volume of your data efficiently …

Content marketing is creating content that delivers what users want to read, learn about, watch or experience. From the perspective of business, content is important information presented on a website, in an application or by means of other available channels of digital presentation, which have the mission of communicating. All technology tools available are worthless …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …