Tag: Content Marketing Benefits

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …

Documented content marketing strategy is a goal-orientated process that assists with the overall marketing efforts. The purpose of a documented content marketing strategy is to provide direction towards an outcome. It’s quick and simple to find information about the importance of a documented strategy, but there never seems to be enough that motivates the organizations to implement …

Creating a useful content that provides value for the targeted audience, can work to engage these leads and help build awareness for brands. Brand awareness is one of the most important benefits of content marketing.  Content marketing helps to improve conversions because it allows marketers to connect with and educate their leads and customers. Not only are working to …

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …