Tag: Content Marketers

On Nov. 5th, Seismic, the San Diego-based software company, completed another acquisition. Seismic acquires Percolate, a New York-based content marketing platform. The acquisition will build out Seismic’s sales enablement platform by giving marketers oversight on how their content affects potential buyers. Some of Percolate’s current customers include DHL, Electronic Arts and DocuSign. Seismic’s customers include …

The content strategy is the analysis, creation, publication, and maintenance of useful, appropriate, and current content, developed to meet one or more established goals. While the word “content” is often used today to refer to information developed specifically for a website, it really can apply to any text and supporting graphics created for distribution across …

Social media users are spending more and more time on social media platforms and more and more people join social media every day. Therefore, these platforms are becoming essential communication methods that businesses should be taking advantage of it. Therefore, the importance of content is increasingly acknowledged, this is because of its benefits which are …

Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …

Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent public relations piece of content. If that’s all content marketing is for a B2B organization, they’d be better off investing that time into some other marketing channel. Effective B2B content marketing operates off …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Before beginning any type of content marketing programs, it’s crucial to have a deep understanding of the individuals with whom you want to engage. What are their interests and needs? What do they want when it comes to your industry?. Content marketing works, but engagement can be challenging in the crowded digital space. This means …

Content marketing is the process of creating valuable and relevant content, to attract, acquire, and engage audiences. It is the creation and sharing of content in order to engage current and potential customers, by building trust with them. Content marketing nowadays establishes a communication channel with customers and prospects without selling. Instead of directly pitching …