Indicators
Developing the Content Pieces That Resonate With the Targeted Audience is the Most Challenging Task for Content Strategists With a Rate of 33%, 2018 | SEM Rush & CMI
A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …
Indicators
50% of Content Marketers Reported That Traffic to the Piece of Content is the Most Success Metric Factor | SEM Rush & CMI
Content performance and ROI is something that almost every content marketer cares about, basic metrics are those that deal with consumption, or how many people have viewed content depending on its format. Surveyed content marketers reported that measuring the traffic of content is ranked as the number one success metric with a rate of 50%, while the number …
Indicators
95% of the UK Marketers Are Using Twitter For Their Content Marketing Purposes, 2018 | CMI
The majority of the organizations are using various social media platforms as a part of their content marketing effort. Twitter is ranked as the first used social media platform that the UK marketers use for their content marketing purposes with a rate of 95%, while LinkedIn is ranked as the second used platform with a rate …
Indicators
50% of US Marketers Are Using Photography as Their Content Marketing Approach | IZEA
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%. 39% …
Indicators
81% of UK Marketers Are Using Analytics Tools in Managing Their Content Marketing Efforts, 2018 | CMI
There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …
Indicators
45% of Organizations Indicated That Content & Experience Management is One of Their Most Important Priorities, 2018 | Adobe & Econsultancy
The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area. 32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared …
Indicators
Content Marketing & Social Media Engagement Are the Organizations Top Priorities in 2017 | Adobe
About 1 in 10 of companies and agencies respondents to the top priorities for the company, believes that social media analytics and joining up online and offline data are the top 2 for their organizations in 2017 with rates of 29% and 28% respectively. Followed by Search engine marketing, mobile optimization, mobile app engagement, while …
Indicators
78% of B2B Marketers in North America Have a Content Marketing Strategy, 2017 | CMI & Marketing Profs
Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …