Tag: Content Management

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Content marketing is the process of creating valuable and relevant content, to attract, acquire, and engage audiences. It is the creation and sharing of content in order to engage current and potential customers, by building trust with them. Content marketing nowadays establishes a communication channel with customers and prospects without selling. Instead of directly pitching …

Digital transformations for business operations are increasingly seen as essential to the future prosperity of companies across multiple sectors. Businesses around the world are investing their energies, time and money in growing their revenues online. Digital marketing has penetrated to the most micro levels in the economy, making even small shop owners create budgets for …

Documented content marketing strategy is a goal-orientated process that assists with the overall marketing efforts. The purpose of a documented content marketing strategy is to provide direction towards an outcome. It’s quick and simple to find information about the importance of a documented strategy, but there never seems to be enough that motivates the organizations to implement …

Content marketing is a powerful marketing tactic in the digital, fast moving, information-driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. Most customers are tuned in and connected to the digital world all day because they are able to access the internet using their …

In the recent 3-4 years, content marketing has always been the top issue/topic, with more than 9 out of 10 organizations worldwide use content marketing to market its products, services, or support to prospects or existing customers. But the challenge here is that personalized content requires a strategic content management approach and a sophisticated tech …

Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML & etc.) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over …

The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key. Take a glance at the benefits of using a strategic approach to manage content: Extending the …