Tag: Content Management Systems

To deliver and manage content across channels and devices, it is not just enough to create a website; you need to use a suitable content management system or CMS like Drupal that is completing its two decades of impressive existence in 2020. Being an open-source platform, Drupal comes with all the flexibility and versatility of …

Managing content and digital assets is a primary concern for organizations going through a digital transformation. Effective content management nowadays is central to businesses strategies. The digital content is everywhere. The smart content management strategy is absolutely necessary for all organizations, small or big, not only to manage the huge volume of your data efficiently …

Thanks to modern content management systems, just about anyone can create their own website these days. While this is great for bloggers and business owners, it also increases the pool of uninformed victims that hackers can take advantage of to perform malicious activities.  Many people make the mistake of believing their website isn’t at risk …

Technology is a critical component of modern marketing because it enables marketers to establish a system of record. Sales, operations, HR, and other key teams have systems of record. Without it, marketers don’t have the tools necessary to design, implement, track, and report on effective marketing efforts. Retailers and consumer brands across all sizes and …

The content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. 39% of this year’s UK surveyed marketers said that their organizations are in the sophisticated/mature phase of content marketing maturity, while 26% are in …

Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …