Tag: Content Management Systems

Why This Market Guide: Key Findings In today’s marketing and brand management landscape, business leaders across industries are tasked with managing a rapidly expanding number of digital media assets. This responsibility has become increasingly complex as these assets need to be crafted and managed with a consistent, distinctive brand voice across a wide variety of …

Executive Summary Content is the essence of digital experiences. Without it, customers encounter blank screens, empty technical documents, and missing product videos, leaving a void in place of digital engagement. As customer experience (CX) channels and touchpoints multiply, so must the content that guides customers through their journeys. To meet this growing demand, content leaders …

Introduction There are numerous marketing blogs and articles online discussing the flexibility a content management system (CMS) with an API-only approach can offer an organization. However, the abundance of these discussions, especially when marketing teams delve into technical aspects like an API’s role in CMS architecture, can lead to confusion for decision-makers. Different sources may …

Introduction Over the past decade, digital transformation has driven a shift towards online channels, a trend accelerated by changes in consumer behavior and work patterns following the COVID-19 pandemic. According to a July 2022 research report from Accenture, rapidly evolving consumer behaviors are compelling businesses to meet heightened expectations. Every digital experience across touchpoints needs …

How Content Management Has Changed In recent years, as digital transformation accelerated, content management has evolved significantly. At the beginning of 2020, Gartner retired its Magic Quadrant for Web Content Management (WCM), stating the market had matured and products had become homogenized. This shift did not indicate the end of content management; instead, it signaled …

Digital transformation is no longer optional—it’s essential and urgent. The pandemic accelerated this need, prompting organizations to rapidly adapt to shifting consumer demands. 97% of executives report that the pandemic hastened their digital transformation efforts, and 79% have increased budgets for this purpose. Despite this awareness, many organizations struggle to take even small steps forward …

The rapid expansion of digital content—the cornerstone of modern marketing—and the ever-changing demands of consumers require a strategic shift in how content is created and distributed. Artificial intelligence (AI) has emerged as a revolutionary force in the digital landscape, offering unparalleled capabilities to enhance creativity, personalization, and workflows. But are we moving too quickly? Are …

The aim of this whitepaper is to provide insight into the intricate and swiftly changing domain of Content Management Systems (CMS). Through surveys of over 150 decision-makers nationwide and extensive interviews with CMS market influencers, Winterberry Group has crafted an evidence-driven analysis. Delving into various CMS platforms, the paper discusses their use cases, factors to …