Indicators
Developing the Content Pieces That Resonate With the Targeted Audience is the Most Challenging Task for Content Strategists With a Rate of 33%, 2018 | SEM Rush & CMI
A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …
Indicators
71% of Gen-Z Are Sharing Their Content Through the Online Platforms | CommScope
Content sharing and being connected is the mutual orientation of many in generation-z, they have both among their friends and in the broader internet-as-community idea. 71% indicated that they share content through online platforms, while 59% reported that they share content through applications. Then comes at next 30% mentioned that they share their content through their …
Researches
Content Marketing in the UK, 2018: Benchmarks, Budgets & Trends | CMI
The content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. 39% of this year’s UK surveyed marketers said that their organizations are in the sophisticated/mature phase of content marketing maturity, while 26% are in …
Researches
Content Management & Strategy Survey, 2017 | CMI & ICC
The content marketing is the process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action by creating just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or …