Tag: Content Management Benefits

A content management strategy is a structured plan to create, publish, and govern the organization’s content and data. Those strategies are critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living. This digital content strategy is much like any business plan, it is a goal-orientated process that assists …

The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key. Take a glance at the benefits of using a strategic approach to manage content: Extending the …

A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%. 39% …

92% of marketers surveyed indicated that their organizations find out that content is a business asset. 50% of them have strongly agreed that the content is a business asset, while 42% agreed somehow. On the other side, only 5% of surveyed marketers mentioned that their organizations don’t agree that content is a business asset or even supported.