Tag: Content Creation

Executive Overview In an age defined by rapid technological progress, the publishing industry is navigating a pivotal moment of innovation. Traditional approaches to content creation, distribution, and marketing are being fundamentally reshaped by the integration of Artificial Intelligence (AI). Digiday+ Research reports that half of publishers are already leveraging generative AI, with more expected to …

When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy, Ogilvy on Advertising The most effective B2B content and messaging doesn’t just inform or showcase creativity—it inspires and influences its audience. Yet, the …

A New Dawn Welcome to 2024, a year set to transform the landscape of marketing. As technology, consumer behavior, and market dynamics evolve at an unprecedented pace, this guide aims to break down these shifts into actionable insights for modern marketers and creatives. Our mission is to equip you with the tools to navigate this …

Introduction This e-book draws inspiration from the timeless classic A Technique For Producing Ideas by James Webb Young. Originally delivered as a lecture in the late 1930s, the book outlines a straightforward five-step process for generating ideas. While some may find the method too simple, industry veterans like Tom Christmann, Catch+Release ECD, and a 30-year …

Executive Summary Content is the essence of digital experiences. Without it, customers encounter blank screens, empty technical documents, and missing product videos, leaving a void in place of digital engagement. As customer experience (CX) channels and touchpoints multiply, so must the content that guides customers through their journeys. To meet this growing demand, content leaders …

Executive Summary Storytelling has always been and will always be an integral part of our daily lives. It’s how we share narratives and messages, evoking emotions and understanding within our intended audiences. The methods of storytelling are vast and ever-evolving, especially in marketing and communications, where the hero of storytelling is quality content. Quality content …

Executive Summary As the market evolves and the demand for enhanced control intensifies, organizations are increasingly looking for solutions that address both their operational needs and their key audiences’ expectations. Achieving this balance is feasible with the right technology and a reliable partner to navigate the process. This eBook explores the concept of modular content …

The rapid expansion of digital content—the cornerstone of modern marketing—and the ever-changing demands of consumers require a strategic shift in how content is created and distributed. Artificial intelligence (AI) has emerged as a revolutionary force in the digital landscape, offering unparalleled capabilities to enhance creativity, personalization, and workflows. But are we moving too quickly? Are …