New research from BigCommerce and Retail Dive highlights a significant shift in consumer shopping preferences, revealing that 39% of shoppers prefer online shopping compared to just 21% who favor in-person shopping. This trend shows no signs of slowing, with 77% of online shoppers spending the same amount or more this year as they did last …
In this 2023 trends report, we will witness the strength of globally harmonized consumer survey data. In this 2023 trends, you will know the most need-to-know trends for anyone looking to understand the consumer mindset in the next year. This 2023 trends report answers it all, how do consumers feel about crises? What are they …
Amid the COVID-19 pandemic, consumers’ behaviors have started to change in all aspects. This COVID-19 trends report gives you a closer look like a marketer as it takes a deep-dive into pressing topics for marketers and brands, as it provides a trended perspective on the COVID-19 impact. Let’s dive deep into the COVID-19 trend report. …
Digital shoppers appear to use a two-stage process in reaching a purchasing decision. Initially, consumers typically screen a large set of products in order to identify a subset of promising alternatives that appear to meet their needs. They then evaluate the subset in greater depth, performing relative comparisons across products based on some desirable attributes …
Online video consumption is rising year over year, especially that the video views are increasing with the growth of video calls, online gaming and live broadcasts, besides the VR (virtual reality) which is currently the fastest growing form of video traffic. Take a sneak peek of the top line findings of the market & consumers and gain an …