Guides
Leveraging Psychology in Digital Marketing | Marketo
Marketers are constantly seeking to create engagement with their buyers & drive actions that help buyers to move rapidly through their customer lifecycle. The below points illustrates the strong intersection between modern marketing and psychology & what Marketers can achieve by using consumer psychology in marketing: Persuasion Architecture: It is simply designing the website, or …
Indicators
55% of Retailers Think That Optimizing Customer Experience Is Their Top Priority in 2017 | BRP
The main theme to retailers’ customer experience priorities is optimizing the customer shopping experience with a rate of 55%, followed by increasing customer loyalty (50%), improving the mobile shopping experience (45%) and creating a seamless experience across all channels (42%).