Tag: Consumer Insights

According to the COVID-19 insights and based on an article published by Endcaps & Insights in late March, about the changing shopper behavior after the COVID-19 outbreak. This survey was based in the US and on 1,509 shoppers. According to the article “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” “So, …

COVID-19 pandemic has changed the economy all around the world. To be specific, for weeks now, everyone has been asking and desperate for the answer to three main questions which are: When will the economy reopen? What will life look once the economy is open again? Are we flattening the curve? Here are insights about …

As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …

Nowadays almost anyone with Internet access is using social media platforms, and as the numbers continue to rise, Companies are now trying to convert social media users to social shoppers. Companies are increasingly relying on social media channels to effectively reach their audiences. Social commerce is a subset of electronic commerce that involves social media, …

Digital shoppers appear to use a two-stage process in reaching a purchasing decision. Initially, consumers typically screen a large set of products in order to identify a subset of promising alternatives that appear to meet their needs. They then evaluate the subset in greater depth, performing relative comparisons across products based on some desirable attributes …