Tag: Consumer Insights

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …

This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …

The COVID-19 pandemic has shown us that there’s never been a stronger case for harmonized research. In this consumer trends 2021 research, we’ve found some of the strongest variables impacting both B2C and B2B behaviors have been when the coronavirus hit, the severity of cases, types of economies, besides climate. How The COVID-19 Pandemic Will …

It is that time of the year when brands are planning their Christmas activity. For many retailers earning up for the festive season, COVID-19 has cast doubt on future plans. As reported in the Christmas insights 2020 there is a percentage of 22% say their company has enacted pay cuts as a result of the …

In order to get an answer to this question “Has ad blocking peaked?”, you need to know that fewer people are annoyed with online ads than in 2018, however, ad block usage is dropping from 2016 to 2020. Globally, the share of sessions blocked by ad blockers has clearly decreased on both mobile and computer. …

COVID-19 has made a lot of changes worldwide. This report places the light on the post-COVID-19 new consumer mindset. The report covers the following aspects of the new consumer mindset: Tightened pursestrings Data for good Exclusivity excluded Life in the slow lane Reduced horizons Without further ado, let’s check the information about the new consumer …

COVID-19 has changed industries, economy, and shoppers’ behaviors all around the world, as well as the lockdowns and the stores, shutdowns. Everything has shifted. However, lockdowns and restrictions begin to ease a little in some countries. This study provides an updated view on the looks towards the post-outbreak future, this study is fielded in 17 …