Tag: Consumer insight

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

Technology is a double-edged sword, also it’s this struggle between positivity and negativity which happens throughout this consumer trends report – whether that’s in the economy, in healthcare, in the digital space, in privacy, or in anything else with a future focus. It is the consumer’s struggle between pessimism and optimism which will take center …

Music streaming has become very popular in all countries and among people. Streaming services make artists gain more money too, thanks to the technology of streaming, and streaming services such as Spotify, Apple Music, and SoundCloud. Anyhow, Spotify strengthens its dominance in the streaming market. It is proven that in the US, Spotify has surpassed …

COVID-19 pandemic has changed the economy all around the world. To be specific, for weeks now, everyone has been asking and desperate for the answer to three main questions which are: When will the economy reopen? What will life look once the economy is open again? Are we flattening the curve? Here are insights about …

Customer experience is fast becoming a top priority for businesses, creating superior customer experience seems to be one of the central objectives in today’s retailing environments. Retailers around the globe have embraced the concept of customer experience management, with many incorporating the notion into their mission statements. The ongoing digital revolution and the remarkable rise …

Nowadays, retailers need to offer their consumers the most possible great customer service as well as ensuring a smooth transition between shopping on the Internet and in the store if they want to provide a unique shopping experience and resulting customer retention that ultimately increases their sales. The way that customers shop is changing rapidly …

Irish consumers have enthusiastically embraced online shopping and are increasingly aware. Far from reducing their consumer rights, buying items online actually increases the rights that are available to them. There are still those of consumers who prefer face-to-face sales where delivery of the item may be necessary or more convenient. But what rights can they …

Consumer insight has always been central to effective brand positioning and marketing strategy. Today, it’s taking on a whole new role. What are consumer insights? It’s a real truth about a customer reveals something about consumer behaviors and perceptions, underpinning a successful marketing campaign; helping a brand to create the right message for the right …