Tag: Consumer Experience

Introduction In the final quarter of 2023, 74% of consumers abandoned purchases due to feeling overwhelmed, according to Accenture’s Consumer Research 2024. Despite companies’ efforts to prioritize customer-centricity and personalized experiences in recent years, 71% of people report seeing no improvement—or even an increase—in the time and effort required to make purchase decisions. It’s understandable …

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …

The COVID-19 pandemic has shown us that there’s never been a stronger case for harmonized research. In this consumer trends 2021 research, we’ve found some of the strongest variables impacting both B2C and B2B behaviors have been when the coronavirus hit, the severity of cases, types of economies, besides climate. How The COVID-19 Pandemic Will …

Technology is a double-edged sword, also it’s this struggle between positivity and negativity which happens throughout this consumer trends report – whether that’s in the economy, in healthcare, in the digital space, in privacy, or in anything else with a future focus. It is the consumer’s struggle between pessimism and optimism which will take center …

Everything has changed since COVID-19’s outbreak, a great deal has changed since then, consumers still buy groceries but an increasing number are doing so online. It appears that as more consumers grow accustomed to shopping and ordering food online, the more likely they are to maintain their online behavior. As reported, 24% of all consumers …

In order to get an answer to this question “Has ad blocking peaked?”, you need to know that fewer people are annoyed with online ads than in 2018, however, ad block usage is dropping from 2016 to 2020. Globally, the share of sessions blocked by ad blockers has clearly decreased on both mobile and computer. …

Amid the COVID-19 pandemic, consumers’ behaviors have started to change in all aspects. This COVID-19 trends report gives you a closer look like a marketer as it takes a deep-dive into pressing topics for marketers and brands, as it provides a trended perspective on the COVID-19 impact. Let’s dive deep into the COVID-19 trend report. …