Tag: Consumer Behavior

When you are in a B2B industry like transportation, your marketing doesn’t revolve around prompting the buyers to buy. Instead, as a marketer, your job is to be on the top of your mind when they have decided to buy the services or products. Digital marketing for the B2B industry depends on credibility and authority. …

Wellness, according to the Global Wellness Institute, is defined as the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health. So, what is the difference between health and wellness? Shortly, wellness is the state of living a healthy lifestyle, however, health is a state of being and it refers …

Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …

The COVID-19 pandemic has made a lot of things become a trend due to the lockdown. Online TV exploded due to the lockdown, however, has since colled off. Moreover, music streaming engagement continues to increase. But the real deal is gaming, it is now as common as watching TV. Without further ado, let’s see people’s …

When the COVID-19 hit the world, it affected everything starting from our daily life activities, work, to school. We can say that 2020 is the year everything has changed worldwide in all aspects. In this post, we will review how 2020 changed American life. Without further ado, let’s know the insights about America in 2020. …

It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …

Snapchat has shared some new insights into the latest consumption trends, which have been increased by the COVID-19 pandemic, however, Snapchat says are set to remain in place as the next generation of consumers becomes increasingly important in buying decisions. According to Snapchat “The events of 2020 changed the way we work, shop and stay …

This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …