Tag: Consumer Behavior

Introduction In the final quarter of 2023, 74% of consumers abandoned purchases due to feeling overwhelmed, according to Accenture’s Consumer Research 2024. Despite companies’ efforts to prioritize customer-centricity and personalized experiences in recent years, 71% of people report seeing no improvement—or even an increase—in the time and effort required to make purchase decisions. It’s understandable …

Many startup founders often find themselves confused over product and digital marketing analysts. And it’s understandable. After all, both of these professionals analyze product data to derive actionable insights. And both of their jobs’ end goal is to increase revenue. However, the way these two professionals achieve this goal is fundamentally different. Let’s see what …

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

Embark on a journey into the future of media with our exclusive insights on Media Trends & Predictions 2024. Uncover the latest shifts in VOD success, discover how regional strategies shape global landscapes, understand the impact of segmentation, and explore the dynamic terrain where consumer media loyalty will be tested. Join us as we navigate …

Branding is one of the most powerful marketing tools for any business. Branded products are one of the best examples of how businesses leverage branding to stand apart from the crowd.  The objectives of branding extend beyond achieving visibility in a crowded marketplace. Good branding could have a strong impression on the minds of customers, …

In today’s competitive business landscape, Branding Made Simple serves as a pivotal guidepost, shaping both internal dynamics and external impressions. Understanding its intricacies is paramount for businesses aiming to carve a distinctive identity. This guide unpacks the elements of branding, offering insights into crafting a resonant brand strategy. The Essence of Branding Branding transcends logos …

A well-structured eCommerce website is key to influencing new and existing customers to purchase from your store. Nevertheless, some businesses fail to build an eCommerce website that can transform their visitors into customers. A case study by Deloitte states that, out of 2,000 online customers, roughly 54% relinquish their shopping carts. But why so? Let’s …

There are a wide variety of website creation tools accessible for e-commerce businesses nowadays. Wix and Shopify are two well-liked possibilities. Although they have many similarities, these two platforms are fundamentally different. This article will compare Wix and Shopify, highlighting their respective strengths and weaknesses, and explaining why many businesses have made the transfer from …