Guides
How to Make the Right Marketing Investments | Hibu
Introduction Welcome to the journey of elevating your business with smart marketing investments! Owning an exceptional business is a remarkable achievement, yet that’s just the beginning. The reality is, no matter how outstanding your products or services are, they won’t sell themselves – a notion we all wish were true. Visibility is key; without it, …
Guides
How to Use Social Sentiment to Perform a Competitor Analysis | NetBase Quid
Social sentiment is a metric for assessing the feelings that underlie online mentions on social media and other platforms. The following social sentiments: Positive: Customers are ecstatic, joyful, or enthusiastic. Negative: Customers are upset, irritated, or angry. Consumers appear satisfied, but they don’t convey any specific emotions. Any brand must be aware of its competition …