Are you paying too much for a click on a Facebook ad? What’s a good conversion rate on LinkedIn? Do you get the most of your social media marketing campaigns? What are the best social media platforms for 2020? All these questions and more are top-of-mind for marketers tasked with generating leads in any industry. …
Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre of attention in many industries by facilitating various areas of marketing, such as promotions, marketing intelligence, sentiment research, public relations, marketing communications, as well as product and …