Tag: China

The world of marketing is moving faster than at any time before. The speed at which content is created and consumed is higher than it has ever been in the history of marketing, and to stay on top is a balancing act of epic proportions. You must be able to juggle new ideas with old …

Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of …

The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …

Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …

Payments continues to be one of the brightest spots in the financial services universe, propelled by continuing technological advances, and expanding digital and noncash mechanisms. Alternative payment methods are expanding to meet the needs of consumers online, led by eWallets and bank transfers. But cash remains the leading payment method at the point of sale. …

There is a significant group of media users who are ‘very effective’ at using digital technologies to advance their business or for their personal use. They’re called ‘Digital Leaders’. In 2018, GlobalWebIndex conducted a study to dig deeper into the unique demographics and characteristics of business leaders worldwide to guide marketers in the right direction. …

For the second year in a row, Kantar Media has launched its DIMENSION study to explores insights into four of the largest issues facing the media industry from improving creative standards and relevancy and achieving greater channel integration. The study also includes an overview of the major trends and exciting innovations shaping the world of …

Do you know how frequently do consumers in Asia Pacific visit travel sites? How long do the visits last? and Where do heavy users of travel services go online? All these questions and more have been answered in the Comscore’s travel report that focuses on the behavioural patterns of consumers who visit travel sites online …