Researches
Marketing to Millennial Parents: How They’re Redefining Parenting for Their Generation, 2017 | Think With Google
Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. About 8 out of 10 Millennial parents agree that their child is one of their best friends as they want an open, honest dialogue with their children, and 74% of millennial parents involve their children in household …
Researches
Children & Parents: Media Use & Attitudes, 2016 | Ofcom
Children are no longer the same, new technology has changed their habits and preferences given the increased use of portable devices to go online. So, these points provide some useful insight into what children are doing online and information about parents’ views about their children’s media use: Children’s Use of Media Devices: TV sets & …