In the digital customer service, there is a strong and growing interest in chatbots. Adoption of chatbots is increasing people are discovering the benefits of chatbots, customer communication is essential for businesses to grow and develop profitably and efficiently if organized in a proper way. Marketing communication is helping companies to engage with their target …
The word chatbots is a derivative of “chat robots,” understood as machine agents that serve as natural language user interfaces to data and services through text or voice. Chatbots allow users to ask questions or make commands in their everyday language and to get the needed content or service in a conversational style. If chatbots …