Researches
State of Audience Management Maturity, 2019 Report | Merkle
Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …
Indicators
Campaign Analytics Tools Are The Most Used Marketing Technology Feature by B2B Marketers With a Rate of 73%, 2018 | Dun & Bradstreet
B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Take a glance at the …