Tag: Call-to-Action

Many consumers see traditional internet marketing such as digital ads and landing pages as something to be avoided or tolerated; while content marketing is something that customers often look forward to interacting with. So, the biggest difference between a sales pitch and content strategy is that content is something your customers want to engage with …

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? But how exactly do you get started? What are the key steps you need to take to get up and run your first email marketing campaign and ensure your campaigns are a success? Thank God! It’s easier …

Twitter is now touting itself as a platform for effective direct response advertising. It represents a powerful opportunity to drive real revenue growth at scale. This guide features pro tips, essential insights, and creative best practices to drive more revenue from Twitter than ever before. A Glimpse at the Pro Tips for Twitter Ads: Focus …

Creating amazing sales page is something that a lot of entrepreneurs struggle with. If you help companies make money with your words, you will always be in demand. Explore what you need to do to write a persuasive sales page even if you don’t consider yourself a salesperson: First of all, write for the principle …

Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing. Firstly, before marketers start testing put in mind these following tips: Plan to run tests for at least 3 weeks. Only test one variable at …

Calls-to-action (CTAs) connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads. So, if you need to optimize your marketing efforts for maximum conversions, you need to make call-to-action improvements. Here are some selected examples of effective call-to-action: 1- Calls-to-Action Using Contrasting …

Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of …

Designing really good emails that get attract your reader’s attention will be easy when following these tips about the email design, which also highlights the technical aspects to keep in mind: Set Up:  Before diving into design use these tactics to create open-inducing emails: Subject line. Preheader text. Personalization. Dynamic content. Email layout. Email width. User …