Tag: Call-to-Action

Imagine how much easier life would be if you knew what your customers and potential customers liked (and didn’t like) about your product. Even better, what changes in your product or service would make it the perfect solution for their challenges? Unless you have special telepathic powers, there’s an easier way to gather all this …

PAY-PER-CLICK (PPC) SEARCH ADS With pay-per-click (PPC) search ads, your ad appears as a “sponsored result” at the top or side of search engine results, and you pay for each click it receives. PPC ads can be customized to show when specific search terms are used, allowing for highly targeted advertising. For many businesses, PPC …

Companies spend thousands of rupees in their marketing campaigns and the end results are still unsatisfactory. Do you know the reason behind it?! The reason is The Landing Page… Whether you use tools such as Unbounce, Landingi, Leadpages or any other one, the results will be the same till you don’t find the problems and …

Today, filmmaking has come a long way over the years, mainly, the personal branding of your movies. Instagram is no longer about posting your selfies or videos but more about marketing your films. The experts in the industry cite that Instagram is an apt digital platform to promote movies for directors, filmmakers, photographers, or any …

The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold. Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in. …

Massive changes swept the business sector with the inception of digital marketing. If you have a site or work as an online promotion expert, you know how vital conversion is. Experts consider conversion as an online marketing drive’s lifeblood. Digital marketing campaigns urge clients to sign up. This gives you access to the target client …

According to the Global Digital Report, 2019 launched by We Are Social and Hootsuite, there are 4.388 billion internet users worldwide. 3.484 billion are active social media users, with a growing trend of 9% year-on-year. This is why social media marketing has become a tremendous industry for marketers and businesses where it’s almost “impossible” not …

What is A/B Testing for Marketing Optimization? According to Wikipedia, “A/B testing or split testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare two versions of a …