Introduction This e-book draws inspiration from the timeless classic A Technique For Producing Ideas by James Webb Young. Originally delivered as a lecture in the late 1930s, the book outlines a straightforward five-step process for generating ideas. While some may find the method too simple, industry veterans like Tom Christmann, Catch+Release ECD, and a 30-year …
Content marketing specialists are constantly looking for new channels to broadcast services and products to potential customers. New ways to introduce businesses appear every now and then. Visuals and stories told by brands are becoming more sophisticated and thought-provoking. It’s not enough to be genuine and customer-oriented anymore, to stand out, marketing teams have to …
There are 3 main players in the cab-hailing services in the MENA region; Uber, Careem & Allo. By analyzing the call volumes to the car service from the Truecaller users, via the selected countries surveyed, Uber holds the largest share of phone calls with a rate of 58%, followed by Careem with a rate of …