Guides
How to Define a Target Persona: A Step-by-Step Guide | GlobalWebIndex
Do you often hear the word ‘target persona? Well, it’s a catchword that gets tossed around a lot when discussing audience targeting. So what does it mean? and how do you define them perfectly so that they’re informative and useful? We’ll cut it short! Here’s the definitive step-by-step guide, just keep on reading… What is a Target Persona? Before going through this guide, we must know the definition of the target persona, well, it is …
Articles
How to Create a Well-Crafted Buyer Persona(S): 80+ Questions to Answer
The concept of “User Persona” has first introduced by Alan Cooper in 1999 to help inform design strategy. This was necessary then since user-friendly digital services and products were lacking. In 2002, businesses began a focus on “Buyer Persona” to address the rapid changes in buying behaviors starting to occur. The question businesses get asked …